On the southern tip of Baja California, a recent multimillion dollar renovation and the launch of ME Cabo has created one of Mexico's hippest destinations for romantic getaways as well as bachelor and bachelorette parties. The third "personality hotel" in Sol Melia's portfolio, the laid-back escape embodies individualism, fusing personalized attention with a bold approach to design, world music and global cuisine. Here, on the fabled sands of Playa el Medano, the only swimmable beach in Cabo San Lucas, couples and their guests immerse themselves in an energetic atmosphere that seduces, tempts and teases.

For starters, the hotel's 150 rooms and suites introduce a sophisticated contemporary decor enhanced by vibrant artwork. Upscale accommodations include pre-programmed iPods, LCD TV screens, plush robes, Aveda bath products, and private terraces and balconies overlooking the Sea of Cortez. What's more, ME Cabo's adults-only The Level offers deluxe rooms and suites, VIP amenities, first-class services such as personalized assistance of a dedicated concierge, and access to the exclusive lounge at The Living Room. Steps away, Yhi Spa features distinct Wellness, Hydrotherapy and Relaxation centers along with special offerings for groups of bachelors and bachelorettes.

The launch of Nikki Beach is yet another reason to visit the uniquely cool escape. Located in front of the hotel on Playa el Medano, the hip beach club - one of 10 such locations worldwide - is an extension of the personalized service and inspiring ambience of ME Cabo itself. Bachelors and bachelorettes and their guests enjoy seaside Balinese daybeds, fire dancers and DJs spinning the latest rhythms in world music. Other treats include signature cocktails and global cuisine, a blend of Asian and Mediterranean dishes.

While some guests mingle at pool and VIP parties or at Nikki Beach's exclusive Deck or restaurant, others find their groove at The Passion Club Restaurant & Lounge, complete with cozy sofas, a firepit and a live DJ.

Weddings at the resort are of course popular, too. Bridal couples just kick off their shoes and soak up the inspiring surroundings while expert planners take care of all details. Additionally, Nikki-Style Bridal packages may be customized for the special occasion.